In an ideal scenario I would have all of these images to work with:

• Headshots, in a variety of portrait/landscape format
• Wider shots for use as full width images
• Close and wide cropped casual images of you in work mode
• Images of you speaking or talking to someone else
• Different angles and poses, casual and formal
• Full width images with you on left or right
• A variety of outfits, or if you have a jacket, some with and some without
• Shots with props or branded images, useful as backgrounds etc
• Images that will work on long thin banners

Have a variety of images taken for maximum return on your investment

• Go beyond the traditional headshot
• Candid photos can work really well and still look professional
• Include individual headshots as well as grouped shots
• Images that can be used on banners are essential for a website
• Images that work well when closely cropped into circles or squares are great
• Have some shots taken with you as the focus with a lot of other detail in the image so they can be cropped for use as thinner banners
• Images that are going to work well on the phone are essential, so nice close groupings are needed

I will often use images in banners that have some text overlayed either on the left or right, so it’s really important that we have images where you are on the left or right and not always in the middle, so I have somewhere to add the text and not obscure your face and body!

Have your photographer take images of you in a variety of compositions so we have choices on text overlays.

• Pick a place with an interesting background
• Consider outdoors and indoors, it doesn’t all need to be ‘at the desk’
• Working from home images can look fantastic as well as parks and cafe’s

• Rope your friends in if necessary
• It doesn’t have to be formal
• Other people/places out of focus in the background can work really well
• Have a few action shots, of you talking to others, presenting or whatever fits best with your business
• In a group shots vary the composition so that you have a good selection to choose from
• Another person to talk to can really help with more natural shots

• Wear clothing that fits in with your brand, select things that tone well with your colour palette
• Don’t be afraid to wear colour and pattern, it can really lift a shot
• If you can change or amend your outfit this can give a wider variety of images

• Use props, think about your typical day, whether that’s your laptop, notebook or favourite mug
• Choose flowers and other decorations that fit your brand and its colours